A creative marketing and community engagement leader with over a decade of experience at the intersection of arts, strategy, and social impact. I’ve built my career around a simple belief: storytelling, when rooted in care and intention, has the power to shift culture, invite connection, and create lasting change.
Born in Oaxaca, raised in Santa Monica, and rooted in Boyle Heights, my work is shaped by a deep understanding of place, voice, and identity. I carry that perspective into every project I take on. From leading countywide campaigns to producing public art events or developing cross-sector partnerships, I bring a commitment to equity and purpose.
As a former DREAMer, the boundaries and limitations of being an immigrant forced me to evolve and embody all of the complexities.
From idea to impact, with community at the center.
Pronouns: She/Her/Hers
Quick: 🌼 herbalism, 🐕 senior puppies, 🏛 museums, community running groups and 🏋🏽♀️ functional team training (F45).
What I Bring
Strategic Creativity
I translate big ideas into clear, actionable plans that resonate with real people.
Community Fluency
My experience spans grassroots initiatives and global platforms. I know how to build trust in both..
Collaborative Leadership
I’ve managed teams, guided creative processes, and navigated complex partnerships to deliver meaningful results.
What I Care About
I care about creating spaces—physical and digital—where culture is respected, creativity is valued, and community is not an afterthought but the starting point. My approach is hands-on, values-aligned, and informed by years of experience across public health, performing arts, and civic engagement.
Beyond the Work
I’m also a fan of senior dogs, functional training (shout out to F45), and long walks through neighborhoods where the murals are just as important as the museums. I believe in good questions, quiet leadership, and finding joy in the process, even when the stakes are high.
If you're building something creative and community-driven, I'd love to hear about it.