Architect of Community Alchemy.
Strategic Marketing Leader at the intersection of cultural heritage, civic space, and digital storytelling in Los Angeles.
I specialize in transforming public spaces into inclusive hubs of connection. From high-stakes crisis communications to large-scale cultural activations, my work is rooted in the belief that every campaign is an opportunity to honor the 'Everyday Alchemy' of our city.
-
Community Relations
Facilitated and nurtured relationships between key community stakeholders and the organization. Built the community resilience network of over 400 community partners such as community-based organizations (CBOs), federal qualified health centers (FQHCs), and municipalities.
-
Campaign Managment
Integrated visitor engagement strategy to increase the vaccination rates and program participants by setting up benchmarks, determining opportunities, monitoring milestones and managing a team of ten field staff. Campaigns: It’s Time Los Angeles, CCHP 2.0, LA Street Vendors, DV Awareness Month
-
Content Marketing
Partnered with international media houses to collaborate on multi-channel marketing strategies to reach various Latino audiences - email drips, Facebook groups, video production, and blog posts. Optimized video metadata in Spanish to boost SEO results increasing the number YouTube Subscribers and capturing leads for monetization.
-
Corporate Social Responsibility
Supported engagement execution for partnerships and associations with target third party entities - Uber, Airbnb, Baby2Baby, Unisoy, AFC Soyfoods - to increase brand awareness and social impact by coordinating in-kind donations, volunteers and budgets.
Current & Previous Partners
Gloria Molina Grand Park
|
PlayLA
|
GuadaLAjara Film Festival
|
CORO
|
LA Metro
|
The Music Center
|
Missy Elliott
|
Generaciones en Accion
|
Gloria Molina Grand Park | PlayLA | GuadaLAjara Film Festival | CORO | LA Metro | The Music Center | Missy Elliott | Generaciones en Accion |
-
![]()
Array Studios | Echo Park
-
![]()
LA Street Vendor Campaign
-
![]()
Mariachi Plaza | Boyle Heights
-
![]()
U.S. Representative Jimmy Gomez | Chinatown
-
![]()
Vaccine Education | Compton
-
![]()
Gloria Molina Grand Park's NYELA
-
![]()
2023 Experts Choice Award
-
![]()
Gloria Molina Grand Park's 4th of July Block Party
Media & Recognitions
-
Product marketing for Unisoy Vegan Jerky. Recognized as the Eco-Excellence Award for BEST SNACK.
-
Coronavirus Pandemic - Live from Dodger Stadium. Nation celebrates Christmas as pandemic rages the U.S. by Paul Caverman.
-
Protecting communities from COVID-19 with CORE.
-
Panelist at Charles R. Drew University of Medicine and Science 's Community Sessions with President & CEO - David M. Carlisle.
We discussed on the importance of collaborating with CBOs, FBOs, Community Stakeholders towards THAT one ambitious goal we are all working on. The key is to not think as transactional but transformational. 💞 #community
-
Spanish speaking news broadcast in Los Angeles.
“Continúan en aumento los contagios de COVID-19 en el condado de Los Ángeles”